Marketing

The pandemic has changed how a lot of brands think about marketing but the fundamentals remain the same. Learn how to use your marketing to build relationships, add value, bolster your pipeline and reach customers that are looking to spend throughout the pandemic.

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Meet our Speakers

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Danielle Kelly

Danielle Kelly

Director of Strategic Development, STV

Fraser Allen

Fraser Allen

Writer, Strategist and Marketer, Fraser Allen Communications

Julie Ashworth

Julie Ashworth

Founder and Managing Director, Broadreach LTD

Neil Bradbrook

Neil Bradbrook

Managing Director, Ahead Business Consulting

Steve Cooke

Steve Cooke

Multi-award Winning Singer-Songwriter and Actor

Ian Farrar

Ian Farrar

Managing Director, Far North

Jo Halliday

Jo Halliday

CEO and Founder, Talking Medicines

Kirsty Mackenzie

Kirsty Mackenzie

Founder and CEO, iMultiply

Abigail Marks

Abigail Marks

Associate Dean Business Engagement/ Professor of Work and Employment, Stirling Management School

Gabi Matic

Gabi Matic

Programme Director, ATI Boeing Accelerator

Grant Murray

Grant Murray

Currency Strategist UK, North & Europe, GPS Capital Markets

Mel Sherwood

Mel Sherwood

Speaker, Trainer, Coach and Author, Mel Sherwood LTD

Dave Till

Dave Till

General Manager, SkyeSkyns

Anna White

Anna White

Managing Director, ScotlandShop

Sylvia Baldock

Sylvia Baldock

Managing Director, Sylvia Baldock LTD

Kendra Byers

Kendra Byers

Head of Community and Strategic Partnerships, SBN

Russell Dalgleish

Russell Dalgleish

Chairman, SBN

Scott Dalgleish

Scott Dalgleish

Head of Marketing, SBN

Christine Esson

Christine Esson

Founder, SBN

Brian Williamson

Brian Williamson

Chairman, 4icg

Talks

SIW Official Launch: The importance of Exploring Opportunities beyond Scotland

28 September 2020, 10:00 AM
Brian Williamson Anna White Russell Dalgleish Julie Ashworth Christine Esson

Maximising your Talent with Sylvia Baldock

28 September 2020, 01:00 PM
Sylvia Baldock

SIW! News

28 September 2020, 05:30 PM
Scott Dalgleish Kendra Byers

SIW! News

29 September 2020, 05:00 PM
Kendra Byers Scott Dalgleish

SIW! News

30 September 2020, 05:30 PM
Gabi Matic Kendra Byers Scott Dalgleish

Building Business Resilience and Adaptive Strategies to manage Covid

01 October 2020, 03:00 PM
Abigail Marks Dave Till Neil Bradbrook Kirsty Mackenzie

Rebooting your business in the pandemic era with Fraser Allen

01 October 2020, 04:00 PM
Fraser Allen

The importance of culture, support and innovation for SME's

01 October 2020, 04:00 PM
Ian Farrar Grant Murray

SIW! News

01 October 2020, 05:00 PM
Kendra Byers Scott Dalgleish

Steve Cooke, live performance & Interview on LA Talk Radio

02 October 2020, 09:00 AM
Steve Cooke

The role of marketing in business growth with STV's Danielle Kelly

02 October 2020, 11:00 AM
Jo Halliday Danielle Kelly

How to be Confident, Professional and Engaging on Video

02 October 2020, 12:00 PM
Mel Sherwood

SIW! News

02 October 2020, 05:15 PM
Scott Dalgleish Kendra Byers