Rebooting your business in the pandemic era with Fraser Allen
A Talk by Fraser Allen (Writer, Strategist and Marketer, Fraser Allen Communications)
About this Talk
As COVID-19 continues to force many organisations to rethink their positioning, strategy and routes to market, the way we communicate with our target audiences is more important than ever. With 25 years’ experience helping large brands such as Tesco, Total and Lloyds Banking Group, as well as numerous smaller organisations, Fraser Allen has gathered a wealth of insights into content, communications and marketing. This presentation will share food for thought and practical tips to help you amplify your brand and win new business.
About The Speaker
Fraser Allen
"Fraser Allen worked as a business journalist before becoming Editorial Director of the publishing division of Chime Communications plc. He then founded and ran White Light Media, Scotland’s leading content agency, for 18 years before selling the business and returning to his first love of writing and working closely with clients."